Note: This is Chapter Six, which follows the Ch.5: Strategy Office. While it can be read on its own, it’s best enjoyed in order. *EC = acronym of e-commerce, generally online store When the system-X era ended, the new era—the Morichicchi era—began. All the tasks I went through with him were research. Research on market size, EC website visitors, expected revenue—the list goes on. The very first task was research on the J-League, Japan’s top soccer league, where once Andrés In

Note: This is Chapter Five, which follows the Ch.4: Welcome to Fanatics Japan. While it can be read on its own, it’s best enjoyed in order. A team photograph of Strategy Office, taken at the showroom of the new office at Azabudai Hills (I was absent) Strategy Office is where I have belonged at Fanatics Japan so far. The office, according to Mr. Mizushima’s interview quoted on the Japanese recruitment site BIZREACH, ranges from actual business to back-end operations. On the b

Note: This is Chapter Four, which follows the Ch.3: Winter Cup. While it can be read on its own, it’s best enjoyed in order. After scanning a hundred pages of introductory materials from Fanatics Japan, I roughly captured the system and construction. To make it concise, it’s all about “We Amplify Fandom.” With approved rights to sell teams’ or leagues’ goods to their fans, Fanatics stands as a cutting-edge global merchandising company, raising huge amounts of revenue, part of